Columbus Vegetable Oils: Hispanic Heritage Month

To celebrate Hispanic Heritage Month, we partnered with Columbus Vegetable Oils, makers of Butcher Boy Cooking Oils, to create a visual takeover of the 18th St. Pink Line train station in Chicago’s vibrant Pilsen neighborhood! We were excited to have the chance to distribute complimentary Butcher Boy goodie bags to train riders passing through the station and share the story behind Butcher Boy Cooking Oils!

We’re grateful to work with a client like Columbus Vegetable Oils, who believes in recognizing and honoring important moments across all nationalities. Our goal was to design an authentic, thoughtful campaign that resonates with the rich cultural heritage of Hispanic and Latino communities, and we’re proud of how these creative visuals came to life! Celebrating Hispanic Heritage Month genuinely not only helps connect with Hispanic consumers but also fosters inclusivity and cultural appreciation across all audiences.