The Impact of Billboards: Jimmy’s Journey from Homelessness to a Forever Home

At the beginning of the new year, we teamed up with OnAMissionKC to launch a billboard campaign focused on spreading awareness and helping a homeless dog of 625 days, named Jimmy, find a home. Just a month later, he found his forever home, proving the power of strategic advertising.

At AdTime Marketing, we believe that marketing isn’t just about brand awareness—it’s about making a real impact. When OnAMissionKC partnered with us to raise awareness about homelessness, we knew a strong billboard campaign could bring attention to those in need. The result? Over 100 applicants reached out to help Jimmy, ultimately leading him to a place he can now call home.

Jimmy’s journey didn’t just stop with the billboard. His story gained traction and was even featured on Fox4, expanding the reach of this powerful campaign. This is a perfect example of how a well-placed out-of-home advertisement can go beyond its physical location and create real change in people’s lives.

Marketing is more than just selling—it’s about connecting, influencing, and making an impact. Through strategic billboard placement, Jimmy’s story resonated with an entire community, proving that advertising can be a force for good.

We’re incredibly proud to have worked with OnAMissionKC on this campaign. Their dedication, combined with the power of strategic marketing, made a life-changing difference. If you’re looking to create an impactful campaign that goes beyond just visibility, AdTime Marketing is here to help. Contact us at 847-971-6010 to learn more about how out-of-home advertising can make a difference.