Chicago Chinatown Takeover With Columbus Vegetable Oils 2025

As we welcome the Year of the Snake, our client, Columbus Vegetable Oils, is making a bold statement in Chicago’s Chinatown with a series of striking new billboards. This campaign not only celebrates the rich traditions of Lunar New Year but also reinforces Columbus Vegetable Oils’ long-standing commitment to quality, heritage, and innovation in the food industry. Strategically placed in high-traffic areas at 423 W. 18th St., 836 W. Cermak Rd., and 1830 S. Canal St., these billboards ensure a strong presence in the heart of one of Chicago’s most vibrant communities.

For nearly 90 years, Columbus Vegetable Oils has been a trusted name in the industry, providing high-quality cooking oils and food products to businesses across the country. By participating in Chicago’s Chinese New Year celebrations, Columbus is honoring the deep connections between food, culture, and community—values that have shaped the company’s success. If you’re in Chinatown, keep an eye out for these billboards and join us in celebrating a new year filled with tradition, resilience, and the power of great branding!